Cognitive Surplus: Creativity and Generosity in a Connected Age

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Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization. The potential impact of cognitive surplus is enormous.

As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year.

ISBN 13: 9781594202537

Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before. Reference: Shirky, C. Read the book. Keep people interested with a brand in process Keep brand simple.

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